Kioomars Ashtarian

Associate professor of Public Policy

University of Tehran

Corporate cultural responsibility is to take responsibility and do activities that focus on culture, society, promotion of international coexistence, modify deviant subculture, increase creativity, improve civic life and beautification of the urban landscape-Village and whatever the culture and behavior of and perspectives of human life is concerned.

In the literature, corporate social responsibility has a strong emphasis but it is not the case for cultural responsibility. In todays world, major international companies operating in the global arena. These companies has to take cultural duties to promote international culture, to promote peace, tolerance, and international dialogue, to promote understanding cultures each others, and improve creativity.

Culture in its broad sense, including lifestyle and in its narrow sense including cultural products and services could be the subject of Corporate Cultural Responsibility. It is necessary to introduce this notion in international official documentations and to create world cultural report on corporate cultural responsibility.